Uflex @ DRUPA 2016: Bespoke Brand Protection and Anti-counterfeiting Solutions on Display

If statistics revealed in a recent research report by a leading brand management consultancy are to be believed, counterfeiting now costs more than 2% of the global economic output or around $1.8 trillion a year.

More alarming is the fact that counterfeiting is expanding by over 15% every year. Consumer goods account for over 46% of the counterfeiting trade. This can be categorized into food & beverages, cosmetics and other goods like pharmaceuticals, health & wellness, toys, sports goods and electronic items. In a scenario where Fake is proving Fatal, anti-counterfeiting solutions that keep look-alikes at bay are becoming increasingly important to protect brand equity from irretrievable erosion. 

Drupa 2016 will witness some of the best brand protection and anti-counterfeiting solutions by the global flexible packaging major Uflex. On display would be state-of the-art UV process manufactured Fresnel, diffractive, holographic and hybrid (combination) lens embossed films for both generalized patterns and customized speciality films in a roll format.
 
Fresnel Lens embossed Polyester Film
Packaging films combining prismatic (Fresnel) structures with holographic patterns in customized designs and shapes yield most creative packaging film options. Packaging designers integrate the dynamic 3D lensing and holographic effects of Uflex film to enhance the look and ‘salability’ of the final package. With the help of latest recombining machine, Uflex is able to make masters with customized pattern designs.

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