MOZZARELLA CHEESE SPREAD AT_UAE_USA_INDIA


1000L COW MILK    =100KG OF CURD=120KGOF MOZZARELLA

Mozzarella cheese is a mild flavoured and unripened variety of cheese. The origin of the mozzarella cheese is Italy and it was traditionally manufactured from buffalo milk. But the manufacture of mozzarella cheese is now spread throughout the length and breadth of the Europe and USA and modifications have been made to produce the mozzarella cheese from cow milk.

The mozzarella belongs to the pasta-filata class of cheese. It involves the technique of stretching the curd under hot water to get a smooth texture and stringiness in the end product. Hence, this type of cheese possesses good melting and stretching properties. It is one of the best options for producing pizza

Cheese contains calcium, protein, and phosphorus in large quantities because of the cheese is concentrated milk.
button Protein content in 100 grams of cottage cheese can provide the daily needs of 25%. Amino acid profile is also complete the sort of BCAAs (Isoleucine, leucine, and Valine) that play a role in the synthesis of protein for building muscle tissue, metabolism of body cells, and bone.
button Rich useful riboflavin helps metabolize carbohydrates and maintain

healthy mucous membranes.
button Rich in vitamin B12 and folic acid are beneficial in the cheese helps DNA synthesis, cell maturation of red blood cells and maintain nerve function.
button Rich in vitamin B6 which helps the metabolism of amino acids and fats, maintain the nervous system and skin health.
button Rich in vitamin A are important for the sense of sight, skin, surface tissue, and protection against infection.
button Selenium-rich essential for synthesis of an antioxidant enzyme
button Useful phosphorus-rich as the formation of ATP for energy production, bone and teeth formation, and acid base balance.
button Rich in calcium is important for the formation of bones and teeth, blood clotting in the wound, maintaining nerve function, muscle, and heart rhythm
button Some studies also show if the consumption of cheese can prevent tooth decay.
button Cheese also contain tryptophan, a type of amino acids that can relieve stress and help you sleep.
button Calories and carbohydrates are also very low making it suitable as a diet food.

Except for the popular Indian variety of cottage cheese-Paneer, India is not traditionally a 'cheese nation'. Why then are we doing this report on the Cheese Industry in India? The reason is this - with the growing saturation of cheese consumption in the West and encouraging successes in other 'non-cheese' Asian countries like Japan and China; overseas cheese producers are eyeing the Indian market for its huge promise.
The organised cheese industry in India is at best in its nascent stage, accounting for under 1% of total dairy production and largely limited to urban consumption. Though cheese was first marketed under the brand name 'Amul', from the popular Amul butter stable in the late 1970s, it attained an identity of its own only as late as 1990s.
The organized cheese industry in the country as of 2006, is valued at Rs 250 crore (US$ 50 million), with a volume in excess of 8000 tonnes. The industry growth rate is estimated at about 10%-12% per year in terms of volume and 16%-17% per year in value terms. Current household cheese penetration is 5%, with about 50% of consumption being limited to cities. Mumbai and Delhi together capture half of the cheese market. Within cheese products, around 60% of the market is dominated by processed cheese, 30% by
cheese spreads and the remaining 10% by flavoured and specialty cheese.
here have been two significant changes in consumption patterns, affecting each end of the spectrum. In the mass consumption category, Indian consumers are more ready to buy off the shelf. Paneer, which all the major cheese producers are marketing as a branded product, was traditionally home made. Secondly, with greater international exposure, rising incomes and brand affiliation; the demand for niche cheese products has increased. Amul was an early mover in
capitalizing on the demand for specialized cheeses like Gouda and Emmental. However, cheese consumption continues to be an urban phenomenon, with processed cheese and cheese spreads accounting for about 80% of the total cheese consumption. Also, cheese is mostly consumed by children and is yet to be part of the mainstream adult diet on a mass scale.
Towards the end of the review period as the economy of the United Arab Emirates recovered from the economic crisis, there was an increase in immigration from Europe and North America which fuelled demand for premium, European unpackaged hard cheese such as Parmesan, Cheddar and Gouda. Consumers from these locations are accustomed to consuming these types of cheese in their home countries and they have the disposable income to purchase these imported products in the United Arab Emirates. Thus, unpackaged hard cheese was one of the two strongest categories of cheese in terms of current retail value growth in 2013, with growth of 8%. This strong growth was supported by the wide product portfolio in unpackaged hard cheese offered in hypermarkets and supermarkets in the United Arab Emirates. The cold chain distribution and current retail value sales of these retailers increased in 2013 due to the expansion of cheese counters in these outlets.



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