Tel :+918554015860
fb
Arla Kicks Off ‘White Wednesdays’ Campaign
Arla Foods has launched a new campaign called ‘White Wednesdays’. It
aims to reach over 40 million people to encourage them to purchase its dairy
products and support their UK farmers in the run-up to Christmas.
The campaign, which kicked off 2 December, will activate every Wednesday during December. The campaign will include print ads, digital, PR, and PoS activity, as well as public stunts.
Arla marked the start of the campaign with a 75-second film titled ‘Farmer Christmas’ as well as an event in central London. Other events will see it use its farmer-members to distribute one million Farmer Christmas cards.
The campaign is the culmination of Arla’s year-long ‘Support our Farmers’ programme. The group noted: “Using milk sourced from British farms to make a range of everyday dairy products to more exciting Christmas products such as brandy butter or stilton, dairy is the hidden ingredient at the heart of many Christmas favourites. Now is an excellent time to remind people that the profits that we make from our products are shared equally amongst our owners
The campaign, which kicked off 2 December, will activate every Wednesday during December. The campaign will include print ads, digital, PR, and PoS activity, as well as public stunts.
Arla marked the start of the campaign with a 75-second film titled ‘Farmer Christmas’ as well as an event in central London. Other events will see it use its farmer-members to distribute one million Farmer Christmas cards.
The campaign is the culmination of Arla’s year-long ‘Support our Farmers’ programme. The group noted: “Using milk sourced from British farms to make a range of everyday dairy products to more exciting Christmas products such as brandy butter or stilton, dairy is the hidden ingredient at the heart of many Christmas favourites. Now is an excellent time to remind people that the profits that we make from our products are shared equally amongst our owners
.jpg)
.jpg)
0 comments:
Post a Comment