If statistics revealed in a recent research report by a leading brand management consultancy are to be believed, counterfeiting now costs more than 2% of the global economic output or around $1.8 trillion a year.

More alarming is the fact that counterfeiting is expanding by over 15% every year. Consumer goods account for over 46% of the counterfeiting trade. This can be categorized into food & beverages, cosmetics and other goods like pharmaceuticals, health & wellness, toys, sports goods and electronic items. In a scenario where Fake is proving Fatal, anti-counterfeiting solutions that keep look-alikes at bay are becoming increasingly important to protect brand equity from irretrievable erosion. 

Drupa 2016 will witness some of the best brand protection and anti-counterfeiting solutions by the global flexible packaging major Uflex. On display would be state-of the-art UV process manufactured Fresnel, diffractive, holographic and hybrid (combination) lens embossed films for both generalized patterns and customized speciality films in a roll format.
 
Fresnel Lens embossed Polyester Film
Packaging films combining prismatic (Fresnel) structures with holographic patterns in customized designs and shapes yield most creative packaging film options. Packaging designers integrate the dynamic 3D lensing and holographic effects of Uflex film to enhance the look and ‘salability’ of the final package. With the help of latest recombining machine, Uflex is able to make masters with customized pattern designs.



                                           Arla Kicks Off ‘White Wednesdays’ Campaign
Arla Foods has launched a new campaign called ‘White Wednesdays’. It aims to reach over 40 million people to encourage them to purchase its dairy products and support their UK farmers in the run-up to Christmas. 

The campaign, which kicked off 2 December, will activate every Wednesday during December. The campaign will include print ads, digital, PR, and PoS activity, as well as public stunts.
 

Arla marked the start of the campaign with a 75-second film titled ‘Farmer Christmas’ as well as an event in central London. Other events will see it use its farmer-members to distribute one million Farmer Christmas cards.
 

The campaign is the culmination of Arla’s year-long ‘Support our Farmers’ programme. The group noted: “Using milk sourced from British farms to make a range of everyday dairy products to more exciting Christmas products such as brandy butter or stilton, dairy is the hidden ingredient at the heart of many Christmas favourites. Now is an excellent time to remind people that the profits that we make from our products are shared equally amongst our owners

Pasteurization of milk has several limitations in terms of chilled distribution, shorter shelf life and extent of distribution. Of the approximately 25 per cent of total milk processed in India today
long-life milk in aseptic packages in an answer to consumers’ needs. What it ensures, apart from wholesomeness, is good raw milk quality, hygienic processing, convenience and long shelf life of milk at ambient room temperatures.

Its unique advantage is extended shelf life of the product at ambient temperature. It avoids the cold chain during distribution, storage and at the point of sale reducing the logistic costs. The flexible pouch offers tremendous cost saving in the packing material. The pouch is easy to recycle, thus is eco-friendly.
The UHT treated milk when packed aseptically gives a longer shelf at ambient temperature. To achieve the longer shelf life, the product is treated at UHT, i.e. it is heated at 140ºC for a brief period and then rapidly cooled to room temperature. This results in eliminating all the microorganisms and harmful bacteria for human consumption without losing the nutritional value of the product and making it safe. In Aseptic Pouch packing technology, the film and the product filing path are sterilized using hydrogen peroxide, in a very innovative way, to sterilise the co-extruded, multi-layered packaging film with EVOH barrier. The triple sterilisation principle employed in the design of the machine ensures that film is thoroughly washed and sterilised before it reaches the filling point. The filling is done in sterile atmosphere to avoid re-contamination, thus aseptically packing the product

High quality pre-sterilised, flexible packaging material processed from virgin LLDPE / LDPE raw material suitable for forming, filling and sealing in aseptic pouch filling machines with the following minimum technical data:


Dr. Verghese Kurien was born on November 26, 1921 to an affluent Syrian Christian family in Calicut (now Kozhikode), Kerala. His father Puthenparakkal Kurien was a civil surgeon in British Cochin and his mother was a highly educated woman as well an exceptional piano player. He was named after his uncle Rao Sahib P.K Verghese. Dr Kurien joined Loyola College in Madras and attained his degree in B.Sc in Physics. He was also very active in sports and represented the college in cricket, badminton, boxing and tennis. He went to the United States of America on government scholarship where he pursued his degree in Master of Science in Mechanical Engineering (Distinction). He returned to India after completion of his studies and on May 13, 1949 he headed for Anand, a place in Kaira district of Gujarat where he was supposed to spend five years as an officer of the Dairy division in return for the scholarship paid by the government. On arriving at Anand, he found that the farmers were being exploited by the distributors of milk and the entire region was controlled by a shrewd but clever businessman called as "Pestonjee Edulji" who marketed Polson butter.

Inception of Amul
About some 100 kms from Ahmedabad lies a small city named Anand. The city is known as the Milk Capital of India due to presence of the famous Amul Dairy there. Amul – one of the most famous Dairy brands of our country came into existence in 1946. During that time there was only one dairy in the district of Anand and in Gujarat known as Polson Dairy which had been established in 1930. Polson Dairy was providing superior quality dairy products to up-market consumers. However it was involved in the exploitation of Indian farmers by not providing sufficient amount to them for milk and also not allowing them to sell milk to other vendors. Indian national leader Sardar Patel along with agitated farmers of that area initiated a non-cooperation movement against this process in the year 1946 and this lead to the foundation of Amul on 14th December 1946. Initially it supplied milk and other dairy products without any formalized distribution network or any supply chain in place. The brand name Amul had not been adopted at that time and it was called KDCMPUL (Kaira District Cooperative Milk Producer’s union Limited). It started initially with two dairy co-operative societies and 247 liters of milk only.
Dr. Verghese kurien and Amul
It was on 13th May 1949, a young engineer who had just completed his Masters Degree in Dairy Engineering arrived at Anand to serve the bond period against the government scholarship for his education. His name was Mr. Verghese Kurien, later to be known to the whole world as Dr. Verghese Kurien. At the start of it all, he served there just to complete his required period and was ready to leave Amul after that but he was persuaded to stay back at Amul by Mr. Tribhuvandas Patel – the founder of KDCMPUL. He along with Mr. Patel started developing co-operatives in the Kheda district. The role of co-operatives was to procure the milk from the farmers and to pay the farmers their appropriate amount according to the quality of milk. Further detailed operation cycle of the co-operatives is explained in the following section. Mr. Kurien however wanted to give KDCMPUL a unique name which could be easily pronounced by all and which could also help in growth of the union. Suggestions were asked from various employees and farmers for an appropriate name. Soon, a quality control supervisor recommended the name “Amulya” which is derived from a Sanskrit word meaning priceless and implies unmatchable excellence. The name was modified to “Amul” to make the union also a part of this name and hence brand AMUL- Anand Milk Union Limited, came into existence.
Operation of Co-operative Model
Amul formed several co-operative societies for a group of villages. These co-operative societies had the task of collecting milk from the village farmers twice a day. The payment was made to the farmers according to the fat content in the milk. Sufficient steps (such as standard fat measurement machine, surprise checks, educating farmers etc.) were taken to prevent malpractices and enhance the overall process.  These milk cans were then transferred to nearby Milk Chiller Unit on the same day. It was kept in storage there for few hours then they were transferred for the pasteurization and finally to the cooling and packaging unit. After that milk was delivered to the wholesale distributor and then to the retailers and finally to the consumer thus following two-level distribution marketing channel.  The upstream supply chain was entirely designed by Dr. Kurien and Mr. Tribhuvandas Patel – as a result of which the co-operative mechanism kept getting better and by the end of 1960 Amul had become a success story in Gujarat.

Operation Flood – The white Revolution
The year was 1964 when our Prime Minister Mr. Lal Bahadur Shastri was invited to Anand to inaugurate the new cattle-feed plant of Amul. He was supposed to return back by end of the day but after reaching Anand he insisted to stay there to learn about the success of the co-operatives. He visited almost all the co-operatives with Dr. Kurien and was impressed with the process with which Amul was sourcing the milk from farmers and at the same time helping them to improve their economic condition. Later, he returned to Delhi and asked Dr. Kurien to replicate the Amul pattern across the country. The combined effort resulted in creation of the National Dairy Development Board (NDDB) in the year 1965. Dr. Kurien took charge of NDDB and began the herculean task of replicating the overall pattern of the working at Anand to other parts of the country. By this time the demand for milk was growing at a faster rate than the supply of milk. India could have easily become the largest importer of milk like Sri Lanka were, had sufficient steps not been taken at that time by the Indian government and NDDB. Money was the biggest problem faced by NDDB during that period and was a critical resource needed to revolutionize the milk industry. To deal with it, NDDB tried to pursue World Bank for loans and other grants with no conditions at all. When the President of World Bank came to India in 1969, Dr. Kurien told him – “Give me money and forget about it”. A few days later, World Bank approved the loan for NDDB without even a single condition. This help was part of an operation, later known as Operation Flood – which was done to replicate the Anand working pattern across India. Operation Flood was subsequently implemented in India in three phases adding around 0.1 million co-operatives and 5 million milk producers. Dr. Kurien also took several other measures such as developing milk powder, developing several varieties of dairy products, emphasis on the health of cattle and development of vaccines etc. In 1973, he also set up GCMMF (Gujarat co-operative milk marketing federation) – an individual marketing unit of Amul to sell the Amul as a brand in India as well as abroad. He also founded IRMA – Institute of Rural Management Anand in 1979, to pass on the gained knowledge to future generations and to place rural India on the front map.
As a result of these combined efforts, Amul currently boasts of 15 million milk producers pouring their milk in 1,44,246 dairy co-operative societies across the country – a huge chain that has resulted in us being  the largest milk producing country today.
This has been the story of a young engineer who was born in Calicut and was later known as the father of White Revolution and was honored with some of the most prestigious Government awards like Padma Vibhushan, Ramon Magsaysay and Krushi Ratna etc. He took his last breath on 9thDecember 2012 but he will always be remembered for his immense contribution to the farmers, to the Amul Brand and to the millions of consumers of dairy products.





M/S REPUTE ENGINEERS PVT LTD FAST GROWING COMPANY IN FOOD PROCESSING EQUIPMENT MANUFACTURING,COMPLETED IDEAL PROJECT AT MOTHER DAIRY GANDHINAGAR FOR COMPLETE PROCESS EQUIPMET FOR UPCOMING CREAM PROJET, REPUTE ESTABLISHED AS A PROPIETORY CONCERN IN FEBRUARY  1998, BY UNDERTAKING PROJECT ENGINEERING AND TURN KEY PROJECTS, EXECUTION FOR DAIRY INDUSTRIES.
REPUTE BECOMES THE PRIVATE LIMITED COMPANY IN THE YEAR 2000. SINCE THEN REPUTE HAS DIVERSIFIED INTO OTHER FOOD PROCESSING SEGMENTS LIKE FRUIT PULP PROCESSING, READY TO DRINK BEVERAGES AND SOFT DRINK MAKING PLANTS.
SINCE 2005 REPUTE BEGAN ITS MANUFACTURING ACTIVITIES INTRODUCING SKID MOUNTED PROCESSING PLANTS, CIP SYSTEMS, PLATE AND SHELL AND TUBE HEAR EXCHANGERS ETC.
MANUFACTURING ACTIVITIES HAS BEEN ENHANCED BY THE TECHNICAL COLLABORATION WITH LEADING INTERNATIONAL EQUIPMENT MANUFACTUERES.
ALONG WITH TECHNOLOGICAL ASSISTANCE FROM OUR ASSOCIATES, THE WHOLE HEARTED SUPPORT FROM INDUSTRY AND OUR ESTEEMED CUSTOMERS MADE REPUTE AS AN INDIAN COMPANY PROVIDING COMPLETE SOLUTIONS.
By Hal Conick+, 18-Aug-2015
Two companies have come together to create a product they say will cut milk to 14% of its original weight - making it far easier to ship across the world.


By Joe Whitworth+, 20-Jul-2015
JBT Corporation has acquired Stork Food & Dairy Systems (SFDS), a filling and sterilization solutions provider for €47m.